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| Create new innovation, put ideas into reality, improve our existing line-up - those are key drivers for Swisscom. Developments within the telecommunications field take place at breakneck speed. While this has made a great many things possible, not every application makes life simpler for the customer. It is therefore all the more important that the actual needs of the customer are given proper consideration when we develop new applications. That's how we identify trends for the integration and application of new technologies.
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