Why a new brand?
Changing our image is vital: Swisscom wants to offer its customers an all-round experience of applications and content matter via PCs, mobiles and TV and from January 1, 2008 provide a one-stop solution as far as possible. This entails changing and combining today's different images (Swisscom Fixnet, Mobile, Solutions, Bluewin, IT services etc.)
Is a new brand really a good idea?
We have to make the logo more dynamic, as the majority of our services are now used via a screen: from voice telephony to multimedia communications services, from the keyboard to the screen.
What will happen exactly?
In line with the new strategy, joint corporate culture and the organisational merge, the brand will now be standardised too. The different Swisscom brands and the Bluewin brand will be combined into one single, joint Swisscom brand.
How has the logo changed?
The new logo is built on the stable foundations of today's Swisscom - name, colours and sound will remain, the image will be modified to suit the challenges of tomorrow.
How can the new logo be described?
Instead of the previous logo, a brand with words and pictures with different Swisscom lettering and a moving element will appear that symbolises venturing into the new multimedia age.
What does the new logo stand for?
The implied Swiss cross in the logo, the warmth of the red shade and the axis as the central starting point create a sense of closeness, combining and uniting our customers' different experiences. The dynamism of the logo shows that life is a moving force and full of surprises. Swisscom gets things moving, has its fingers on the pulse and is part of everyday life.
Do you need the new logo?
We would be pleased to provide the new logo to media representatives. Just send us an e-mail [mailto:media@swisscom.com]
When will the new image be launched?
Spring 2008.