Imagery


Is Swisscom a David among Goliaths? Or a giant among dwarves? The answer: both. Measured on the basis of our financial figures and traffic statistics as well as our proud tradition of social responsibility, Swisscom is and remains a major fixture on the Swiss landscape: an integral part of the community and the economy. A few statistics illustrate this point: almost four million mobile customers and over three million fixed-network customers, revenues of CHF 10 billion, the eighth-largest employer in Switzerland, some 900 apprentices, and annual orders that contribute well over a billion francs to the domestic economy.

If we compare Swisscom on an international scale, however, the picture is very different. For Swisscom, venturing over the border is akin to the exploits of Jonathan Swift's Gulliver, when he traveled from Lilliput to the land of giants. By way of comparison, Vodafone (Swisscom Mobile's partner) boasts over 125 million mobile subscribers; and China Telecom has a potential customer base of over one billion. With our handful of activities in Europe, we are a dwarf by global standards.
Only our financial strength is a significant factor in international terms: we have one of the soundest balance sheets of all major telecoms companies in Europe.

"Size" is the theme of the imagery used throughout this Annual Report.