28 April 2005
Swisscom Mobile customers will soon benefit from a massive price reduction in mobile data communication: as of May 1st the company will launch a flat rate of only CHF 79 per month (data volume of up to 1 gigabyte). Initially, the rate will only apply to customers who use Mobile Unlimited - and thus are in possession of a NATEL® data basic subscription. From August the flat rate will be available to other NATEL® subscribers.
If the prescribed one gigabyte of data per month is exceeded, each additional 100 kilobytes will incur a charge of 50 cents. Each additional megabyte, therefore, will cost just 50 cents. This represents a price reduction of 50 per cent when compared with the previously cheapest Unlimited Option 200. Overall, the new rate (at 8 cents per megabyte), represents a price reduction of over 99 percent in comparison with previous tariffs (up to CHF 10 per megabyte). Swisscom Mobile, therefore, is not only making its data products attractive to business customers but also to residential customers and thus the wider mass market.
The previous Unlimited Options 40, 100, 200 are to be withdrawn. The Unlimited Basic tariff (new data tariff recommended for low-volume users) will continue to apply.
From August onwards, the attractive flat rate will be available to all NATEL® subscribers. This will coincide with a price reduction also for prepaid customers.
Berne, 28 April 2005