Swisscom - About Swisscom

Where do we want to go?

The guiding principles contain three objectives which show us what we want to achieve through our behaviour and how we can deliver on the promise we make our customers.

Winning hearts
Our customers are the focal point of our thoughts and actions. They value our unmistakeable and consummate experiences. We arouse emotions and convey enjoyment, offering first-class quality and service all from a single source. Swisscom is one of Switzerland's favourite brands.

Making things simple
We are optimising our activities. We constantly ask ourselves what we can make simpler and how we can reduce our costs while still delivering the same or even better service to our customers. We tap into the resulting potential with a view to consistently enhancing customer benefits as well as our own competitiveness. We achieve sustainable success through focus and simplicity.

Shaping the future
The world is full of ideas. We combine the best of these for our customers' benefit. To this end we penetrate new markets, foster successful partnerships, participate in projects with future potential and promote innovations that promise added value both for our customers and for Swisscom.