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What guides us?

The guiding principles comprise five principles which serve as guidelines in our day-to-day work and show us how we can achieve our objectives.

 

Passionate about customers
I am passionate about the work I do for our customers. I work closely with them, listen to what they have to say, identify and empathise with them. Our customers are the inspiration for the experiences that we create for them. I surprise them, convey enjoyment and inspire by providing the best service.

 

Heart and soul
I put my heart and soul into everything I do. I unleash individual potential and promote both diversity and creativity in myself and in others. I am committed to creating an inspiring working environment. As a line manager, I create fertile conditions for individual responsibility and personal development by providing freedom and scope for further advancement.

 

Dialogue and cooperation
I encourage dialogue and cooperation with a view to enhancing impact. I am bold, inquisitive, learn from others and promote team sharing. I stand for the whole company and act consistently and efficiently. I analyse my own actions objectively, with no ifs or buts.

 

Focus on the essentials
I make things simple and better. I avoid activities that offer no added value for customers. I generate savings without compromising the customer experience.

 

Responsible for today and tomorrow
I am responsible for today and tomorrow. I am reliable, deliver on my promises and take responsibility for society and our environment. This is how I convey security and establish trust. Swisscom is true to its Swiss roots.