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How do young people really use their mobile phone and the Internet? Zurich University of Applied Sciences (ZHAW) has examined the media usage behaviour of young people between the age of 12 and 19 as part of the comprehensive nationwide "JAMES Study". The study has produced some surprising results which offer us an important starting point for seeking ways to help young people use digital media safely and responsibly. Swisscom is sponsoring the study in association with ZHAW.

The full JAMES Study will be available at the end of 2010.

Leisure-time activity

Young people today use the Internet more often than they watch television. 89% of persons polled use Internet services daily or several times a week, 75% television.

Computer & Internet: Penetration and usage

Three quarters of young people in Switzerland have their own computer. 95% have access to the Internet from home.

Computer & Internet: Work, information, entertainment

66% of young people use their home computers daily or several times a week for school work or their apprenticeship.

Computer & Internet: Content creation

Young people are not only passive users of the Internet but also active contributors - primarily as users of social networks.

Computer & Internet: Privacy

57% of young people in Switzerland have activated the privacy option in a social network.

Mobile phone

98% of young people in Switzerland possess a mobile phone. The most widely used function is SMS messaging.

Problematic mobile phone usage

Boys come into contact with problematic content such as violence and pornography more often than girls.