IP Networks

Swisscom IPTV: your first step to network convergence

Hotel room television has traditionally been financed through guest room “blue movie” sales. However, this approach will be rendered obsolete.  Legacy TV systems are increasingly being replaced by integrated IP-based communication platforms, and future-minded hoteliers recognize the value of investing in their hotel network. Financially sound and firmly rooted in the hospitality sector, Swisscom has the means to take your network to the next level. IPTV is the perfect opportunity to get started: coupling superior service quality with increased operational efficiency.

Our advanced network technology allows you to run multiple services – guest-facing as well as back of the house – on the same set of cables as well as on wireless.  Partnering with Swisscom, you are sure to build your services on a future-proof platform; a platform that allows easy integration of new applications, whether they are Swisscom voice services or third-party solutions like digital signage, building management, environmental control or security systems.

Innovating today’s hotel networks
Ultimately, your ability to deliver IPTV and other IP-based guest services depends on the performance of your hotel network. Whether or not to rewire your hotel property is a key decision: The undeniable benefits of a network infrastructure rescaling need to be confronted with the cost and the service disruption encountered. It should be keep in mind, however, that each new arising IP application will additionally pay off the investment, as it contributes to an integrated service offering.

To date, most hotels run a variety of separate, decentralized cabling infrastructures. This setup reduces the hotelier's flexibility to reuse customer information, i.e. to personalize services or provide a consistent guest experience across multiple properties. It also inhibits service innovation as each service replacement adds to the complexity of the network setup.
A converged, IP network is an effective remedy and provides further advantages:

• Infrastructure cost reduction:
  All your applications will share the same infrastructure
• One-stop service delivery:
  You will deal with one dedicated network management provider only, whose service delivery can be stipulated in an SLA (service level agreement)
  
• Increased flexibility:
  You will be able to deploy new services and expand functionalities quickly and with limited cost
• System scalability:
  IP networks can grow with your service needs.
  

Building and managing your IP network
Swisscom has the telecom expertise and the industry focus to bring the latest network technology along with innovative IP-based guest services to your property now.
First, we consult you, free of proprietary technology interests or vendor preferences, on all your questions such as: What is the cost of converging existing devices into IP? Which services an I run over the same set of cables already? What service advantages can I expect and what is the top-line revenue potential?
Second, once we have agreed an your roadmap towards IP convergence, our experienced network specialists will design and build your hotel network in close coopration with your IT staff.
And third, when it comes to managing your converged IP network, we offer you guaranteed service availability and a set of professional management tools -- at a fraction of the cost that you would incur through additional IT staff.

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